Who We Are
The name ‘Ten O Eight’ came from the importance of timing. In the wrist watch world, 10:08 is considered the perfect time because the hour and minute hands are perfectly balanced and everything is legible. If you look at most watch ads, you will often see 10:08. Similarly, we apply this outlook to our client work – accountable, balanced and strategic. In the insurance world, the best time to secure your insurability was yesterday. The second best time is today.
Our process begins by listening to your current life & business plans so we can help secure them regardless of the surprises along the way. This could mean protecting your lifetime earning potential, your children’s education, your mortgage, your retirement, your business continuity, and your staff. This process is all about what you want to happen. Your plan is our focus.
With unbiased market access, we help design your personalized plan based on your circumstances. We are able to recommend financial, legal and accounting firms or work with your professional advisory team as needed. This allows us to be your insurance specialist and leverage other professionals in their respective fields.
Joey Hadari B.Mgmt, GBA
Principal
Joey grew up around small business owners and learned the importance of planning ahead. He watched as owners planned to work hard, build successful companies, build a strong team culture – and get stuck when life threw a curve ball. Disability, illness or death make it very difficult to run a business and many questions arise – who will run the operations? How will we service clients? What about our staff? What will happen to my family?
In addition to earning his Bachelor of Management (m. Entrepreneurship & Innovation) and earning the Group Benefits Associate designation, Joey is a lifelong learner. He plans to continue his formal education in the areas of tax minimization, estate planning and strategic philanthropy. Joey is a proud member of Advocis, School of Life Insurance Sales and a lifelong learner.
Cole Starr
Client Relations Associate
Cole brings a unique perspective to Ten o Eight Insurance through his sales background in both insurance and tech/AI. He understands how people navigate growth, technology, risk, and why comprehensive planning matters. This insight allows him to help clients identify gaps in their coverage, anticipate future needs, and build insurance strategies that fit their goals. Cole is committed to translating complex challenges into clear solutions and ensuring every client feels confident in their plan.
